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Smart city article details

Title	Smart Destination Marketing In The Digital Age
ID_Doc	50747
Authors	Prakash M.; Mishra S.; Tiwari P.; Chowdhary N.
Year	2024
Published	Tourism Planning and Destination Marketing
DOI	http://dx.doi.org/10.1108/978180455888120241014
Abstract	The smart destination can be defined as a destination that deploys information communications technologies (ICTs) and other technological tools for interactive/participative engagement with prospective visitors. The rationale is to enhance the residents' quality of life as well as the tourists' experiences of the destinations they visit. This chapter discusses about digitization strategies and on marketing superstructures affecting destinations. It advances a conceptual framework through the development of anAttracting, Stay, and Return (ASR) Model that is suitable for smart destinations. It relies on descriptive case studies to conceptualize smart tourism destinations. This contribution reiterates the importance of having awell-designed website that presents appropriate content to entice the prospective travelers' curiosity about destinations. It offers valuable insights and advances new knowledge on smart marketing approaches that are intended to increase the destination management organizations' outreach with tourists at each stage of the ASR Model. © Monika Prakash, Sweety Mishra, Pinaz Tiwari and Nimit Chowdhary Published under exclusive licence by Emerald Publishing Limited. All rights reserved.
Author Keywords	Destination website; DMOs; ICTs; Smart cities; Smart tourism; Smart tourism destination

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