Smart City Gnosys
Smart city article details
| Title | What’S In A Brand? Place Branding And Migration In Smart Cities |
|---|---|
| ID_Doc | 61724 |
| Authors | Matheus R.; Naval N.; Rizun N.; Alexopoulos C.; da Silva R.G.; Wiedenhöft G.; Saxena S. |
| Year | 2023 |
| Published | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 14316 LNCS |
| DOI | http://dx.doi.org/10.1007/978-3-031-50040-4_25 |
| Abstract | Among the reasons for migration, place branding is one important consideration. The present study seeks to present a gist of the reasons, possibilities and challenges for migration to Smart Cities which are ‘branded’ in terms of repute and specific unique aspects of the Smart City which pull and attract the migrants. Experts’ opinion was considered as a viable research method for the purpose. It may be inferred from the experts’ opinion that migrants prefer moving into ‘branded’ Smart Cities contingent upon the opportunities anticipated from moving into such Smart Cities apart from the avenues of a better quality of life in such ‘branded’ Smart Cities. As a first study aiming to understand the host of factors responsible for the migration in such Smart Cities, it is anticipated that a more nuanced understanding of the issues is attained. © IFIP International Federation for Information Processing 2023. |
| Author Keywords | barriers; branding; challenges; experts’ opinion; Migration; opportunities; reasons; smart city |
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