Smart City Gnosys

Smart city article details

Title	Initiation, Marketing And Branding Of Smart City Projects: A Study Of Decision Processes
ID_Doc	31580
Authors	Vijaygopal R.; Bennett R.; Savani S.
Year	2023
Published	Journal of Marketing Management, 39, 17-18
DOI	http://dx.doi.org/10.1080/0267257X.2023.2172448
Abstract	Today, smart city areas and initiatives are found throughout the world, yet little research has been completed into the processes whereby decisions concerning the initiation, marketing, and branding of smart city projects have been taken. The present study examined these processes via interviews with 18 smart city managers, followed by an online World Café which was convened to discuss emerging issues. Interviewees were asked to relate stories of how decisions had been reached, which stakeholders had been prioritised, the extent of citizen co-creation in project initiation and branding, and the main difficulties involved. An argumentative narrative discourse methodology was employed to analyse the interview transcripts, which revealed a number of disparities between the suggestions of extant place branding literature and current practice where smart city projects were concerned. © 2023 Westburn Publishers Ltd.
Author Keywords	argumentative discourse analysis; new project development; Smart cities; storytelling; World Café

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