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| Title | Introduction To The Internet Of Behavior (Iob) |
|---|---|
| ID_Doc | 33290 |
| Authors | Qamar R.; Zardari B.A. |
| Year | 2025 |
| Published | Mapping Human Data and Behavior With the Internet of Behavior (IoB) |
| DOI | http://dx.doi.org/10.4018/979-8-3693-7545-7.ch001 |
| Abstract | The Internet of Behavior (IoB) represents a convergence of data analytics, behavioral science, and the Internet of Things (IoT), designed to collect, analyze, and influence human behavior. By leveraging data from various sources such as smart devices, social media, and digital interactions, IoB aims to understand and predict how people act and make decisions. IoB provides personalized experiences, predictive insights, and behavior-based interventions across industries like healthcare, marketing, smart cities, and finance. This chapter introduce explores the core concepts, features, and applications of IoB, shedding light on its transformative potential and the critical concerns it raises in a data-driven world. © 2025, IGI Global Scientific Publishing. All rights reserved. |
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