| Abstract |
The Internet of Behavior (IoB) is an emerging concept that integrates data analytics, behavioral science, and the Internet of Things (IoT) to analyze, predict, and influence human behavior. Chapter explores the core components of IoB, its significance across various industries, and its implications for businesses and society. IoB collects behavioral data from diverse sources such as wearables, social media, and IoT devices, analysing this information through advanced algorithms to generate actionable insights. Applications of IoB in healthcare, marketing, smart cities, and education demonstrate its transformative potential, enabling personalized services and improved decision-making. IoB presents challenges related to data privacy, ethical use, real-time data processing and also future trends and innovations in IoB, including its integration with AI, expansion in smart cities, and the rise of ethical AI frameworks. By balancing technological advancements with ethical considerations, IoB has the potential to revolutionize multiple sectors while ensuring responsible and secure usage. © 2025, IGI Global Scientific Publishing. All rights reserved. |
