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Smart city article details

Title	Innovation Lessons In The Dynamic Art Of Smart City Branding: Leveraging The Allure Of Creativity To Yield Urban Smartness
ID_Doc	31623
Authors
Year	2020
Published	Strategic Direction, 36, 3
DOI	http://dx.doi.org/10.1108/SD-12-2019-0232
Abstract	Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: This conceptual paper concentrates on the capacity of creativity and innovation to convincingly influence the strategic branding of a city as “Smart.” Providing a participatory creative climate generates innovation, which in turn builds competitive advantage in a city that can valuably serve business-building, tourism, and individual aspirational lifestyle agendas. This creativity reinforces a city's ecosytem-like capacity to manage uncertainty as it adapts to the changing demands of the people it attracts for varying lengths of time. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2020, Emerald Publishing Limited.
Author Keywords	Creativity; Innovation; Smart cities; Smart destination; Urban brand; Urban smartness

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