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Title	Harnessing 6G For Consumer-Centric Business Strategies Across Electronic Industries
ID_Doc	28748
Authors	Ravisankar A.; Shanthi A.L.; Lavanya S.; Ramaratnam M.S.; Krishnamoorthy V.; Boopathi S.
Year	2024
Published	AI Impacts in Digital Consumer Behavior
DOI	http://dx.doi.org/10.4018/979-8-3693-1918-5.ch010
Abstract	The advent of 6G technology promises revolutionary advancements in connectivity, offering not just faster speeds but a paradigm shift in consumer experiences across electronic industries. This chapter delves into the realm of leveraging 6G beyond its connectivity prowess, exploring how it serves as a catalyst for innovative and consumer-centric business strategies. By examining its potential impact on various sectors-such as augmented reality, healthcare, autonomous vehicles, and smart cities-this chapter illuminates the transformative power of 6G. Through a detailed analysis of its capabilities, challenges, and the integration of AI, IoT, and edge computing, this chapter aims to provide insights into harnessing 6G's potential to drive a new wave of personalized and immersive experiences, redefining the landscape of consumer engagement in the electronic industry. © 2024, IGI Global. All rights reserved.
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