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Title	Evaluating Citizens' Willingness To Uptake A Maas Tool For Metropolitan Multimodal Trips
ID_Doc	24558
Authors	Monzon A.; Lopez-Carreiro I.; Lopez E.
Year	2019
Published	5th IEEE International Smart Cities Conference, ISC2 2019
DOI	http://dx.doi.org/10.1109/ISC246665.2019.9071696
Abstract	The paper presents some results of the EU project KLIMATe, funded by the EIT Climate. KLIMATe explores the market potential for implementing a Mobility as a Service (MaaS) travel-assistance application in the metropolitan area of Madrid (Spain). This tool would allow travellers to obtain personalised multimodal recommendations on-demand for cleaner urban mobility choices. Thus, it would facilitate the transition towards more liveable, zero-carbon and resilient cities. We performed an extensive online survey of transportation choices in Madrid. The questionnaire was focused on four aspects: (i) socio-demographic characteristics, (ii) personal traits, (iii) personal attitudes and (iv) travel habits. Our findings provide researchers and practitioners with a better understanding of the users' willingness to adopt travel-planning applications, allowing to identify potential elements to be considered for the successful implementation of these technologies. © 2019 IEEE.
Author Keywords	Mobility as a Service; Usercentric approach.; Willingness to adopt

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