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Title	Ar-Vr Enabled Personalized Vehicle Exploration For Urban Mobility And Smart City Development
ID_Doc	10257
Authors	Venkateswaran N.; Reddy A.S.; Maheswari B.U.; Devi P.S.; Aishwarya M.; Periasamy J.K.
Year	2025
Published	Virtual and Augmented Reality Applications in the Automobile Industry
DOI	http://dx.doi.org/10.4018/979-8-3693-7287-6.ch012
Abstract	This chapter explores the use of Augmented Reality (AR) and Virtual Reality (VR) for the development of immersive showrooms, where vehicles, city-wide progressive mobility, smart city development, etc. can be personalized and experienced. AR-VR tech can generate immersed experiences such as real-time customizing, interactive test drives, and even position the client’s own vehicle into his area to study how it will function on his street, for example. This all reduces the need for physical showrooms, speeds up decision-making processes, and promotes sustainable practices. Additionally, the chapter scopes the AR-VR potential in enabling urban mobility solutions by delivering real-time scenarios simulation to optimize vehicle designs and enhance the sustainability targets. By bringing together cutting-edge technology with responsive user experiences, it sets a new bar for smart city infrastructure and next-gen mobility systems. © 2025 by IGI Global Scientific Publishing. All rights reserved.
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