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Smart city article details

Title Usage Of Transport Apps By Indian Commuters: An Empirical Investigation
ID_Doc 60327
Authors Haldar P.; Goel P.
Year 2021
Published Urban Book Series
DOI http://dx.doi.org/10.1007/978-3-030-71945-6_14
Abstract The present study with an objective to make an original contribution in the literature of technology adoption by developing a conceptual framework based on Technology Acceptance Model (TAM) in the context of usage transport apps. The current study examined the relationships among perceived ease of use (PEU), perceived usefulness (PU), habit, collaboration, and usage of transport apps. The model was tested empirically using AMOS 21 by collecting data using convenient sampling method from 388 respondents by means of structured questionnaire. The results exhibited that PU, PEU, habit, and collaboration had a significant positive relationship with usage of transport apps. Overall, the extended TAM model contributed valuable insights on Indian commuters’ usage behaviour of transport apps. Further, this study provided inputs to policymakers, marketers, and app developers to redesign their strategies to make transport system technologically driven and sustainable. © 2021, Springer Nature Switzerland AG.
Author Keywords Smart cities; Sustainability; TAM; Transport apps; Urban mobility; Usage behaviour


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