| Abstract |
The integration of IPv6 over Low-Power Wireless Personal Area Networks (6LoWPAN) technology in urban streetlight systems represents a significant advancement in digital advertising. This paper explores how 6LoWPAN-equipped streetlights-based interactive displays leverage low-power consumption and robust connectivity to deliver real-time, targeted advertisements based on pedestrian movement and behavior. The study examines the technical architecture and deployment strategies that utilize AI, edge computing, and mmWave motion detection to enable dynamic, contextually relevant advertisements with quantifiable advertising effectiveness and impact on pedestrian engagement. In addition, it addresses the challenges of visual pollution, network security, and scalability during deployment. The findings underscore improved user experiences and increased advertising revenue potential, positioning 6LoWPAN-enabled streetlights for smarter, more sustainable urban environments and a pivotal element in Malaysia’s “Malaysia 5.0" future smart cities vision. © 2025 Seventh Sense Research Group®. This is an open access article under the CC BY-NC-ND license (http://creativecommons.Org/licenses/by-nc-nd/4.0/) |
