| Abstract |
The phenomenon of transformation is seen in almost all aspects of human existence. Industries use technological breakthroughs, such as the incorporation of artificial intelligence and robotics, to improve the overall excellence of their products and services and build operational systems that are more effective and error free. Several organizations are integrating data-driven technology and advanced statistical methodologies into their corporate strategies to get relevant insights from their interactions with existing and potential customers. These technologies may significantly facilitate a satisfactory client experience for companies, particularly in activities such as hotel room or leisure service bookings. The hospitality industry significantly depends on a substantial labor force and emphasizes interpersonal interactions, sometimes referred to as the fundamental aspect of hospitality. However, the advancement of smart cities, smart homes, and smart hotels is leading us toward realizing a technologically advanced world. The proliferation of technological advancements, like the Internet of Things, AI, cloud computing, and big data, has dramatically enhanced the efficiency of work carried out by individuals within the service business. Nevertheless, the rapid advancement of technology is poised to render the service sector devoid of human presence shortly. This chapter provides a comprehensive analysis of the importance of interpersonal contact in the context of the tourist and hospitality sector. It also emphasizes using artificial intelligence in the tourist industry in predictive analysis, virtual help for travel experiences, and digital transformation. The tourist and hospitality sectors have seen substantial repercussions due to the recent outbreak of the coronavirus. The chapter finishes by analyzing the impact of AI on the hospitality and tourism business, specifically in terms of its position as a supplementary tool for human resources and its potential to enhance the standard of service and optimize the customer experience. © 2024 selection and editorial matter, Park Thaichon, Pushan Kumar Dutta, Pethuru Raj Chelliah and Sachin Gupta; individual chapters, the contributors. |
