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Smart city article details
| Title | City Branding In Chinese Cities: From Tactical Greenwashing To Successful Industrial Transformation |
|---|---|
| ID_Doc | 14133 |
| Authors | De Jong M.; Han M.; Lu H. |
| Year | 2019 |
| Published | Remaking Sustainable Urbanism: Space, Scale and Governance in the New Urban Era |
| DOI | http://dx.doi.org/10.1007/978-981-13-3350-7_5 |
| Abstract | City promotion and branding have become increasingly popular in the past two decades or so. Chinese cities fully share in this trend. They have stepped up their use of a great variety of attractive city labels, such as eco-cities, low carbon cities, smart cities, knowledge cities and resilient cities to enhance their attractiveness to the outside world. These concepts reflect a desired shift from old and polluting manufacturing industries to new and clean service industries. But not all branding efforts are credible or successful; there are specific requirements for actually realizing the proclaimed industrial shift. This chapter aims to answer two questions: (1) What do city branding practices look like in a number of significant Chinese cities? (2) What is the credibility of these practices in terms of the proclaimed industrial transformation?. © The Author(s) 2019. |
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